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	<title>Seven Sons &#187; casket</title>
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		<title>You&#8217;re going to keep Buick?</title>
		<link>http://sevensons.org/2009/02/18/youre-going-to-keep-buick/</link>
		<comments>http://sevensons.org/2009/02/18/youre-going-to-keep-buick/#comments</comments>
		<pubDate>Wed, 18 Feb 2009 15:44:52 +0000</pubDate>
		<dc:creator>Croker</dc:creator>
				<category><![CDATA[Bizniz]]></category>
		<category><![CDATA[Wheels]]></category>
		<category><![CDATA[Big Three]]></category>
		<category><![CDATA[brilliance]]></category>
		<category><![CDATA[Buick]]></category>
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		<category><![CDATA[casket]]></category>
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		<category><![CDATA[General Motors]]></category>
		<category><![CDATA[GM]]></category>
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		<guid isPermaLink="false">http://sevensons.org/?p=107</guid>
		<description><![CDATA[In what appears to be another example of The General thinking not much further along than what&#8217;s for lunch that day, GM announced plans to chop the brands down to four.
Sure. It&#8217;s a pretty obvious move and a good one. Not sure why they wouldn&#8217;t cut to two. But four is a good start.
But here&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://sevensons.org/wp/wp-content/uploads/2009/02/200703201835.jpg" rel="lightbox[107]"><img class="alignright size-medium wp-image-108" title="Geriatric Drifting Gone Wild" src="http://sevensons.org/wp/wp-content/uploads/2009/02/200703201835-289x300.jpg" alt="Geriatric Drifting Gone Wild" width="289" height="300" /></a>In what appears to be another example of The General thinking not much further along than what&#8217;s for lunch that day, GM announced plans to <a href="http://www.nytimes.com/2009/02/18/business/18brands.html?_r=2&amp;hp">chop the brands down to four.</a></p>
<p>Sure. It&#8217;s a pretty obvious move and a good one. Not sure why they wouldn&#8217;t cut to two. But four is a good start.</p>
<p>But here&#8217;s the Soup of the Day moment: The four they&#8217;re keeping: Chevorlet, Cadillac, GMC and Buick.</p>
<p>I didn&#8217;t stutter. <strong>Buick</strong>.</p>
<p>Don&#8217;t get me wrong, i think it&#8217;s sweet that GM wants to keep the single remaining Buick devotee in cars for the remaining days she has on the planet. Especially since she turfed her last Regal.</p>
<p>But Buick? Really? Were GM execs worried that all 4,429 members of <a href="http://www.buickforum.com/">Buick Forum</a> would be upset and start an online protest? If so, apparently it&#8217;s unlikely <a href="http://www.buickforum.com/forum_posts.asp?TID=2444">they&#8217;d do so during daylight hours.</a> Actually, I have to say I was shocked to find an online Buick community. I expected there to be only a few pen pals. But even <a href="http://www.prisonpenpals.com/">Pen Pals have gone online it seems</a>.</p>
<p>Everyone needs a friend.</p>
<p>And it seems like The General is worried about not having any. I thought General Motors pulled up short when they <a href="http://money.cnn.com/galleries/2008/fortune/0807/gallery.gm.fortune/6.html">only let Oldsmobile go in 2000</a>. They should have kept going then. Why not pack up Buick at the same time? A twofer. Get that Band-Aid off in one, hard, sudden pull. But they checked up. One couldn&#8217;t possibly alienate close friends like Michelle. Not when they <a href="http://www.buickforum.com/forum_posts.asp?TID=2435">keep you informed on the latest celebrity gossip.</a></p>
<p>Instead The General went back to picking around the edges.</p>
<p>Why not keep Saturn? And maybe let it live up to its <a href="http://www.edmunds.com/saturn/history.html">original intent of offering cars that are inherently different from the rest of GM&#8217;s offerings</a>. Supported by dealers that actually want to help the customer. Do something clever. . . like. . . I don&#8217;t know. . . <a href="http://en.wikipedia.org/wiki/Saturn_S-Series">A car with dent-proof door panels that gets 40 miles to the gallon?</a></p>
<p>Something interesting could have come of the <a href="http://wardsauto.com/ar/saturn_opel_integration/">integration of Opel vehicles into the Saturn line up</a>. But instead they&#8217;re going to keep Buick afloat. It&#8217;s like building a raft out of cinder blocks. As far as I can tell: Anyone who owns a Buick now <strong>and</strong> plans to purchase a new Buick probably has <a href="http://casketxpress.com/listcasketsnew.phtm">one remaining purchase left</a>.</p>
<p>The way the GM executives really think through the long term health of the company—<a href="http://www.amazon.com/gp/product/B000I5Y8FU?ie=UTF8&#038;tag=sevson-20&#038;linkCode=as2&#038;camp=1789&#038;creative=390957&#038;creativeASIN=B000I5Y8FU">it&#8217;s inspired</a>.</p>
<p>Or maybe they drive Buicks. <a href="http://www.buick.com/ngis/buick/vehicles/2009/enclave/overview.do">Or they feel the world just doesn&#8217;t have enough luxury crossover vehicles</a>. No. I&#8217;ll bet they drive Buicks.</p>
<p>As long as the whole company doesn&#8217;t go belly up before I can get around to <a href="http://www.edmunds.com/insideline/do/Drives/Comparos/articleId=136636?mktcat=enabler&amp;AID=10364102&amp;PID=3193616&amp;kw=N&amp;synpartner=edmunds&amp;mktid=cj260233">buying a used  Cadillac CTS-V</a> it&#8217;s fine by me.</p>
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